发布时间:2021-12-31作者来源:金航标浏览:2364
Good morning. Greet you in the countryside where fengpingxing stays in the morning
Yesterday, on Monday, US Eastern time, Tesla's total market value reached a new high, reaching US $608.3 billion. In the same period, Toyota's total market value was about US $193.1 billion. Tesla exceeded the market value of three Toyota cars! Analysts therefore compare Tesla with other car companies, trying to infer the reason for Tesla's high value. However, this comparison itself is a mistake.
Musk never looked at Tesla as a car, but emphasized Tesla's Internet attributes. His words always seem to be ignored intentionally or unintentionally. In essence, Tesla is an Internet platform for people through the auto circle.
After buying Tesla, users actually "actively" handed over a lot of their data and even privacy to Tesla. These data include trip data, where to go and stop every day, how long it took on the way, how long it took to stop, and so on. If combined with the corresponding geographic data, we can draw a picture of users, analyze the characteristics of users' daily behavior, and then we can tap the commercial value. Such big data collection capability is not owned by traditional automobile enterprises, right?
With Tesla, users have a lot of time and opportunities to interact with the company. Such interaction is either about the vehicle condition, a pastime to relieve the loneliness of the journey, or a recommendation of relevant products / services. In other words, through Tesla automobile, users not only enjoy the transportation convenience brought by the automobile, but also bound by the automobile, which has become the strength by which Tesla develops and extends the commercial value.
In short, Tesla is an offline Internet platform that provides transportation circles, obtains big data resources for delineated users, and then obtains commercial benefits based on data analysis.
This is the most essential reason why Tesla has more than three Toyota cars.
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