In recent days, film and television companies and long video platforms have launched a righteous Crusade campaign, launched a large number of artists to protect copyright, pursued and beat up short video films and television, and even relevant departments have been alerted to make a statement.
Why did short video film and television provoke public anger?
The so-called short video film and television is that some people spontaneously reduce some film and television works into a short video and play it on the short video platform. If they do well, they also gain a large number of fans. In this era of traffic is king, getting fans means business value, which will naturally make stakeholders red eyed.
These people who make short video films and television may be divided into two parts. One is film and television lovers. They use their own understanding and talent to super condense the film and television works, and then they can't bear to be happy alone and release them. These people may have gained some commercial benefits by sucking powder, but they also played a role in promoting and disseminating film and television works, saving a lot of promotion expenses for film and television works. The other is probably supported by the short video platform behind the scenes. Without paying for copyright, they can also rub the popularity of popular film and television works and attract attention for the platform. Of course, the latter situation also helps promote film and television works.
In fact, both long video platforms and film and television companies can benefit from the traffic brought by short video film and television. It seems that they lack commercial rationality to oppose so simply and rudely. If long video platforms and film and television companies holding copyrights are good at taking advantage of short video and television, won't they get greater benefits. For example, short video films and television can only be produced with the online authorization of the copyright owner, or can only be published in the account of the copyright owner on the short video platform, or short video films and television must be attached with a long video playback link
There are many ways!
Now a ban may be the worst choice!
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