The reason why the Internet e-commerce platform was successful at the beginning was that TA solved the sales problem in the business system at that time. In the prehistoric era of the Internet, goods from producers to consumers needed long or expensive sales channels. The so-called long is the layers of wholesale and retail channels. Goods can reach consumers from manufacturers, provincial agents, municipal agents, county-level agents or even Township agents, and then to retail terminals. The so-called expensive means that manufacturers establish direct sales outlets all over the country, and the goods directly arrive near consumers from manufacturers.

E-commerce has changed sales. Goods can reach consumers' homes directly from manufacturers through express delivery. The channel efficiency is much higher than that of the traditional business system, which is the basis for the success of e-commerce platform.

However, when the world has entered the Internet platform mode, another problem is becoming more and more prominent, that is, the marketing problem. How can consumers know, understand, believe and rely on the products of a certain brand? In the traditional business system, marketing conveys brand information to its audience through traditional media newspapers, TV magazines and outdoor media. At present, how to find a way to spread information and even interact with accurate people in the fragmented information communication system is the urgent task.

Therefore, this era needs a new Internet platform model, and the mission of the existing e-commerce platform that ended the traditional commercial sales has ended, and it is time to be ended.