After 26 years, Beidou 3 navigation system has been officially opened, and Beidou has officially entered a new era of full service. Beidou-1 has been officially launched since 1994, and beidou-3 will be successfully networked by 2020. Beidou satellite navigation system (hereinafter referred to as Beidou BDS) is the fourth core supplier incorporated into the global satellite navigation system by the United Nations Satellite Navigation Commission, following the global positioning system (GPS) of the United States, the global navigation satellite system (GLONASS) of Russia and the Galileo positioning system of the European Union.

The value-added rate of China's satellite navigation and location service industry is very fast. According to the white paper on the development of China's satellite navigation and location service industry in 2021,In 2020, the total output value of China's satellite navigation and location service industry will reach 403.3 billion yuan, an increase of about 16.9% over 2019. The white paper points out that it is expected that by 2025, the integrated pnt development will directly form a chip and terminal market scale of 500-1 billion / year, and the overall output value is expected to reach 800-100 billion yuan.

The white paper points out that in 2020, the output value of the upstream industrial chain of China's satellite navigation and location service industry will reach 38.4 billion yuan, a year-on-year increase of 12.1%,It accounts for 9.52% of the total output valueAmong them, the output value of basic devices, basic software and basic data accounted for 3.64%, 1.78% and 4.1% respectively.Compared with 2019, the upstream output value of satellite navigation accounted for 9.92%.With the output value of Beidou satellite industrial chain increasing year by year, its industrial chain value is mainly dominated by the downstream industrial chain. What is the current situation of the upstream industry of Beidou satellite industrial chain?

Note: data source: China satellite navigation and positioning Association and Kaiyuan Securities Research Institute

In an exclusive interview with song Shiqiang, general manager of Shenzhen Golden beacon Electronics Co., Ltd. (hereinafter referred to as golden beacon), No. 1 Xinwen road talked in detail about the current situation of Beidou industrial chain at home and abroad and made a realistic explanation. Founded in 2007, jinhangbiao's main product lines include Beidou BDS satellite navigation vehicle antenna, Wi Fi antenna, antenna connecting cable, Beidou GPS antenna, TWS Bluetooth headset ceramic antenna, military missile borne high-precision antenna and other series of antennas. The R & D and production of golden beacon is mainly "independent and controllable", and the potential is deeply tapped in Beidou GPS navigation and positioning and RF microwave connection industry. At the scientific research level, it has also been following up. For example, it has maintained in-depth cooperation in relevant fields with Tsinghua University, Xiamen University, aerospace science and industry group, ordnance industry group, Beidou Xingtong group, etc.

Photo note: Song Shiqiang, general manager of Shenzhen jinhangbiao Electronics Co., Ltd

One belt, one road China navigation radar, is developed by the golden navigation aids, which is developed in the Beidou B3 antenna and the military transformation line. The products are applied in Beidou satellite navigation and positioning, Beidou signal microwave RF communication signal connection and transfer, etc., and antenna products for B3 band of the Chinese market and the "beacon" BDS dedicated Beidou BDS are also developed.

Beidou's industrial chain system is improving, and the market space is huge

The American GPS system was put into use in 1964. In 1994, it met the requirements of all-round, all-weather and all-time. It almost monopolized the satellite navigation business through technical advantages and first mover advantages.

One belt, one road, is being built in the Beidou system. The Beidou application is in the promotion stage. In 2020, the five industrial regions and key industrial development cities with traditional development advantages will actively combine the national strategy and their own characteristics. Among them, the comprehensive output value of Beijing, Tianjin and Hebei will surpass the Pearl River Delta and become the first of the five regional development, reaching 86.6 billion yuan, 82.1 billion yuan and 55.7 billion yuan respectively, The comprehensive output value of central China reached 39.9 billion yuan and that of the western region reached 31.5 billion yuan.

With the rapid development of China's GNSS industry,At present, China's global GNSS industry market share has accounted for 11% of the global market, the dominant position is still GPS in the United States, accounting for 29%, followed by Europe and Japan.

The international competitiveness of Beidou BDS in the global market is also improving. According to the data of China Academy of information technology, it is expected that global satellite navigation will be interconnected and complementary with 5g, Internet of things and other new technology directions in the future, so as to provide accurate space-time information for AI, cloud computing, blockchain and other new technology infrastructure.

The drawing of high-precision map has a high demand for Beidou high-precision network.In terms of market scale, according to the prediction of Gaishi Automobile Research Institute, the output value of domestic high-precision maps will reach nearly 8 billion yuan in 2025, and will increase rapidly in 2026, exceeding 10 billion yuan.

   

With the upgrading of consumption,wearable devicesThe shipments of products including earphones with positioning function, Beidou smart watches, Beidou smart bracelets and Beidou smart student cards will also be gradually increased. According to IDC data, the sales volume is expected to reach 530 million in 2024, with cagr23.3 billion 38%。

According to song Shiqiang,For all previous GPS markets, Beidou BDS can do it again.Vehicle navigation positioning, driverless and personal intelligent wearable products, such as Huawei Xiaomi's smart watch, Beidou student card, elderly bracelet, agricultural products supply chain storage system traceability, etc., all need Beidou BDS positioning. There are also urban smart cities, military high-precision positioning and navigation, ocean transportation, Internet of things, Internet of vehicles, smart agriculture, etc. Beidou's technologies and products can be used, so this market is very large.

How does golden beacon position its role in Beidou industrial chain?

Beidou industrial chain is mainly divided into three links: upstream basic components, midstream terminals and downstream operation services. The upstream basic components are mainly chips, boards, antennas and other basic components. OEM boards were previously occupied by overseas companies such as Trimble, novatel and Javas. Now, China has broken through the status of technological monopoly. In 2018, the market share of domestic OEM boards was about 30%.

Compared with high-precision chips and boards, the domestic substitution rate of Beidou antenna in China is high. The domestic high-precision antenna can basically meet the demand for antenna of relevant products, and the sales volume of antenna accounts for 90% of the domestic market. The main market participants of Beidou antenna include Haiji information, Shenzhen Huaxin (Beidou Xingtong), Jin Yichang, Jiaxing Jiali (Beidou Xingtong), Shenzhen jinhangbiao company, etc. From the perspective of competition pattern, Beidou Xingtong is in a leading position. Jiaxing Jiali, its subsidiary, accounts for 60% of the domestic Beidou navigation antenna market share, and Shenzhen Huaxin accounts for about 80% of the high-precision antenna market share. Golden beacon is gradually developing and laying out in these two areas.

The R & D team of golden beacon has 3 doctors and 18 masters, and more than 30 professional Beidou navigation and RF microwave engineers and technicians. It has originally obtained a number of invention patents and software copyrights of GPS Beidou navigation and positioning products. With the continuous deepening of technology research and development, golden beacon also has a clear direction for its enterprise positioning. For example, in terms of Beidou military industry dedicated and high-precision antennas, golden beacon takes Huaxin antenna as the object of learning; In terms of customized terminals for military connectors, I mainly study benchmarking Tongmao connectors; In terms of civil Beidou GPS antenna, it benchmarked Jiaxing Jiali antenna company under Beidou Xintong group, a listed company; In terms of RF board end socket sub connectors of "kingelm", we learn from domestic and foreign peers such as te Tyco connector and Molex guangse.

Song Shiqiang has been deeply engaged in the Beidou industry for many years, charging at the first front of the market all year round, and has the title of "Beidou expert" at the market end.Mr. Song Shiqiang said that the golden navigation electronic company also operated the WeChat official account of the Beidou expert, publicizing the Beidou system of the motherland, telling the Beidou story and popularizing the knowledge of the Beidou, which provided suggestions for the popularization of Beidou development, and had a certain influence in Beidou GPS navigation and positioning industry. In recent years, the domestic Beidou industry has a good development momentum. Private Beidou navigation enterprises such as golden beacon have a very large market space to make products at the Beidou application end.goldThe best-selling products of navigation aids in recent years are the GPS Beidou dual-mode car antenna and supporting car harness independently completed by the golden navigation aids team, the main customers are Nanjing Jinlong, Nanjing Ford and China heavy truck headquartered in Jinan, most of which are also used in military special vehicles. Jinhangbiao is also beginning to cooperate with Shaanxi Automobile, BYD, Xiaopeng automobile and Chang'an Automobile, and a large number of orders will come gradually!

Current situation and pattern of Beidou upstream industrial chain

At present, domestic electronic component technology and Beidou ecology are gradually maturing, and Beidou BDS continues to encroach on the U.S. GPS Market in China. Nevertheless, the market competitiveness gap between Beidou BDS and American GPS is still large.GPS in the United States has been precipitated in the satellite navigation market for many years. For example, there is a big gap in advanced industries such as automotive electronics, aerospace, etc. it will take a long time for our Beidou system BDS to catch up with GPS.

From the perspective of international mainstream navigation and positioning chip manufacturers, Broadcom, Qualcomm, Intel, Cerf, etc. in the United States; Italian French semiconductor, u-blox, etc. in Europe; Fuji, Japan Radio and FURUNO (Yoshino) in Japan; Large enterprises such as MediaTek MTK in Taiwan have the advantages of patents and technologies and products. The Beidou chip independently developed in China has entered the 28nm era, and the 22nm dual band positioning chip has also met the conditions for market-oriented application.Domestic Beidou chip enterprises include Beidou Xingtong, Huada Beidou, Mengxin technology, etc, Beidou chip products have been launched one after another.

In the development process of Beidou chip enterprises, song Shiqiang said that during the "two passengers and one danger" in 2013, there were five chip enterprises with on-board qualification certification, including leader microelectronics, Zhongke microelectronics, aerospace Huaxun, Dongfang Lianxin, Beidou Xintong, etc. these enterprises have been used in the automotive electronics industry together with the "kingelm" antenna of golden navigation mark. However, after the coverage of "two customers and one danger" products, there is no large-scale market demand. Beidou chip enterprises have been transformed, acquired and closed down.

The current situation of Beidou chip enterprises is still not optimistic.In terms of solving the competitive advantage of Beidou chip in the market, song Shiqiang put forward two key points, the first is cost performance,For example, in military and other aspects, in terms of high precision and quality requirements and the needs of special environment in special fields, it is necessary to be very excellent in quality before there can be good profits. Products such as ordinary civil antenna connectors and microwave RF base sub board ends are still cost-effective as the main competitiveness, and they should strive for the scale and management of the enterprise;hisThe second is the low power consumption, integration and accuracy of Beidou chips and modules. Beidou chip enterprises without advantages will not be competitive.In the future, Beidou intelligent wearable products will develop vigorously. The endurance, accuracy, lightweight and functions of intelligent products are becoming more and more perfect, which requires the low-power integration of Beidou chip to be higher and higher.

Song Shiqiang believes that the all-round gap between Beidou and GPS has become smaller and smaller. Beidou BDS tends to surpass GPS in the domestic market, and lags far behind foreign Russian GLONASS and European Galileo. Beidou GPS products are further improved in terms of integration, power consumption, positioning and navigation accuracy and cost performance. With the maturity of Beidou BDS industrial chain, the domestic market of Beidou high-precision antenna, board card, navigation module, high-precision module and Beidou intelligent terminal is very good. After all, we have a weak foundation and started late. However, with the maturity of Beidou BDS system and the improvement of China's comprehensive national strength, there are large markets and application scenarios to promote the maturity of Beidou technology and products, and then reverse the progress of relevant technologies and products. With the development of one belt, one road is the BDS and the output to the foreign countries. The development of Beidou industry also needs the attention of the national strategic level, as well as the popularization and promotion of military civilian integration and application of technology and market.