Good morning, greetings to you in the countryside where the new cold urges the end of the night

At present, the mainstream of the distribution mode of social wealth is "distribution according to capital" and "distribution according to work", and there is also a "distribution according to power" that can not be on the table - distribution according to the controlled value of public resources. Fukuyama once demonstrated the end of history. According to his theory, the existing distribution model is already the ultimate choice of mankind. However, there is another distribution model that is not optimistic - "distribution on demand".

What is "distribution on demand"? The existing interpretations seem unreliable.

The former Soviet Union once organized mathematicians poor Jing Haoshou to design extremely complex calculation models for making production plans. However, what they design and practice is not "distribution according to demand", but "distribution according to supply capacity"! There are 100 potatoes in the country, one for each of 100 people. As for who needs three and who needs half, that is not a matter of national concern. Therefore, this allocation model has nothing to do with demand, but uses the arithmetic mean to allocate the existing resources.

Companella's description of the "distribution on demand" model is to want what you want: you can also get satisfaction if you want to use gold to shop toilets. In fact, this has nothing to do with demand, but the desire that is difficult to fill in the human heart. In essence, it is "distributed according to desire". The conflict between infinite desire and limited resources leads to the fact that people with a little rationality can't accept such an ideal logically.

To distribute on demand, we first need to understand the demand, and then organize effective supply around the real demand. From the big data application, we can roughly see some clues of this distribution model. With the collection, analysis, management and application of user behavior data in the big data system, we can draw user portraits more and more clearly and know user needs more and more accurately. On this basis, the supply provided to users is the real "distribution on demand"!