Over the years, the establishment of the franchise system is basically a trick. After paying the money, the franchisees operate independently according to the standards of the brand side, with consistent image, consistent store layout, consistent products and consistent service standards. In other words, the brand side uses "soft power" to integrate the commercial resources distributed everywhere and expand its territory.

However, in fact, except that the product consistency can be highly consistent, the other consistency is not easy. For example, the image is consistent, although the brand side provides standard VI design specification, even the Pantone color number is clearly marked, but the VI image designed with the same color number is printed on different materials, showing different visual effects. This means that the appearance of those franchise systems we see everywhere is often different. Such a simple consistency cannot be achieved, let alone the consistency of service standards.

Maybe you can change the franchise mode. Franchisees entrust the store construction work to the brand side. For franchisees, the money is no different, but the brand side handles the construction work uniformly, and it is easy to achieve consistency in all aspects.

Or further, the franchisee is responsible for providing operating expenses and handing over the management right of the franchise store to the brand side, so the operating standards will be easier to unify.

In this way, for franchisees, as long as they pay, they don't have to worry and wait for money. For the brand side, franchisees provide funds for market expansion, but the operation is the same as the direct operation. Its expansion speed will be faster and the degree of operation standardization will be higher.

Is this a good way?