There are roughly two ways for the market expansion of the catering industry: either direct marketing, investing their own funds, human and material resources to open direct chain stores, or opening franchisees. Franchisees invest funds, human and material resources, and the brand side invests in brands and now how to open franchise chain stores.

The former kind of direct chain has large capital pressure and large management radius, but it is easier to maintain the standardization of the chain system. The latter kind of franchise chain has less capital pressure and small management radius, but the standardization of chain stores will be much worse.

The more popular brand management company model in the hotel industry is that the brand management company provides the brand and management system, gives part of the funds, and the property owner gives the real estate and part of the funds to jointly set up a brand chain hotel with separate revenue. For example, the familiar hotel brand Hilton, Marriott and Shangri La are all based on this hotel management company model. Such an expansion mode, with less capital pressure on the brand side and strong consistency and standardization of the chain system, is a relatively balanced expansion mode.

According to the truth, the catering industry can also be handled according to this. The brand side provides brand and catering unique secrets and management team, the property owner provides real estate, and the two sides cooperate to provide working capital, so as to quickly open chain stores and realize low-cost expansion.

I don't know why no catering brand operates like this. If anyone knows, please give advice in the comment area.