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What are the fundamental defects in today's headline e-commerce business?

发布时间:2021-12-31作者来源:金航标浏览:2604

The e-commerce business in today's headlines can be roughly divided into two types. One is the newly opened channel "value point". After clicking to open it, there is no further category division, that is, draw the screen all the way to see a variety of different products. However, according to the idea of thousands of people, it is estimated that everyone should see different products. If users have purchase behavior, this display may be optimized according to consumption behavior. The other is the advertisement inserted in the middle of the information. After clicking, you can place an order to buy. This part is innate. Charging advertising fees is the main profit model. Around this part, today's headlines have made many tools, and the core idea is to constantly optimize and pursue accuracy.  

The e-commerce business in today's headlines has been implemented for some time, and the specific figures have not been published in the announcement. However, as we see now, there is probably a problem at the root.


The e-commerce business in today's headlines can be roughly divided into two types. One is the newly opened channel "value point". After clicking to open it, there is no further category division, that is, draw the screen all the way to see a variety of different products. However, according to the idea of thousands of people, it is estimated that everyone should see different products. If users have purchase behavior, this display may be optimized according to consumption behavior. The other is the advertisement inserted in the middle of the information. After clicking, you can place an order to buy. This part is innate. Charging advertising fees is the main profit model. Around this part, today's headlines have made many tools, and the core idea is to constantly optimize and pursue accuracy.


From my experience, today's top e-commerce business has not found its own direction, but is still doing things on Taobao Jingdong with the idea of thousands of people and thousands of faces.


Using the Internet platform to directly establish the transaction relationship between supply and demand is the subversive innovation of the Internet for traditional business, which has changed the lives of many middlemen! In the two components of marketing, the traditional e-commerce has completely subverted the sales part. If today's top e-commerce still needs to make efforts in sales, I'm afraid it won't have much effect.


At the same time, the current Internet e-commerce platform has made no achievements in marketing. The existing e-commerce platforms can only sell the goods that customers know and actively search to customers, but can not tell the core selling points of products to accurate customers. In this regard, today's headlines have great advantages.


Therefore, today's headline e-commerce should break through the marketing bottleneck based on the big data portrait, so as to have a future of leading the market, rather than actively crawling on the "class II e-commerce platform" behind those waning cats and dogs. Changing the way of thinking, adjusting the profit model and redesigning the e-commerce model around marketing are the most urgent things to do in today's headlines!

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