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Why is "cross end communication" a crisis for wechat?

发布时间:2021-12-31作者来源:金航标浏览:2252

At the eco partner nail summit, nail released a comprehensive and open attitude, with rich open contents, including more than 1300 API interfaces, low code development platforms and industry solutions. So that some small buddy brain hole opened, expect WeChat and nail icon messages between each other, Alipay and WeChat payment transfer between each other, etc nail with "open" to talk about, estimated WeChat is nervous.  

At the eco partner nail summit, nail released a comprehensive and open attitude, with rich open contents, including more than 1300 API interfaces, low code development platforms and industry solutions. So that some small buddy brain hole opened, expect WeChat and nail icon messages between each other, Alipay and WeChat payment transfer between each other, etc nail with "open" to talk about, estimated WeChat is nervous.


Many im instant messaging platforms can't do wechat. The reason lies not in technology, but in factors outside the Internet. This is interpersonal relationship! As a social creature, people have various levels of relationships with relatives, family, classmates, friends, comrades in arms and colleagues. The most powerful thing about wechat is that they first bind these interpersonal relationships to wechat. Even if you are dissatisfied with wechat, you can't leave TA, because you can't leave your interpersonal relationships.


If wechat and nailing can communicate across ends, anyone can choose their favorite IM communication platform without leaving social relations. In this way, a large number of wechat users - unwavering users will choose to leave wechat and join nailing. As more IM communication platforms realize "cross end communication", more wechat users will switch to other platforms. Each platform can only compete with each other through technology and services, and the happy days of profiteering will be gone forever.


Therefore, advantageous enterprises like to keep success, while weak enterprises want to change the situation, both online and offline in ancient and modern times!

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