In the earliest stores, customers accepted the service provided by the store, and other things didn't need to be considered. For example, there are barber stalls for elderly customers in the park. They sit on a wooden stool for customers, and the barber will cut his head and live. I remember that in the past, you could eat kebabs on the streets of Jinan. The boss squeaked oil on the charcoal stove. The customer was to get a small Mazar, sit in a circle with several friends, blow at the beer bottle and eat kebabs. Many Jinan locals like to eat this bite at night, but it was banned later. This can probably be defined as a 1.0 level store.

Because the store stores customers to spend more time in the store, which will increase their consumption. When some foreign retail brands enter the Chinese mainland market, they will bring 2 stores, including cool and hot air conditioners, background music, children's activity areas, books and magazines, and facilities for storing and storing goods. Besides the main service of the store, there is also a pleasant feeling of staying. Therefore, many start-ups often regard Starbucks as a reception room and a recruitment interview area. In addition to drinking coffee, Starbucks brings additional value to customers.

How to upgrade later? A few years ago, a group of online Internet bigwigs tried to keep unattended stores. However, when the most flexible, intelligent and concrete living people in the service process were replaced, the living "service" became a cold "delivery". It felt that it was not the upgrading of the store, but the return to the ancestors. Fortunately, this direction did not become bright in the light of burning money.

I think the combination of physical stores with artificial intelligence technology and Internet platform, or the direction of stores in version 3.0, taking stores as the executive assistant of SOP, the satisfaction mechanism of customers' long tail needs, and the intelligent partner of the operation system, and combining rigid stores with big people into fresh "life", may bring experience to all aspects.

Is it time for a new round of store upgrading?