After years of accumulation, the company's representative customers include Dajiang innovation, Hikvision, Skyworth, Bosch, BYD, Zhejiang University central control, etc. even Honeywell has promoted 3peak from an Asian partner to a global partner.

 

The temptation to make big money

When 3peak was just established, Dr. Zhou and his team watched the mobile phone industry and jumped into the mobile phone market with plop, making a function with high cost performanceAnalog chip in mobile phoneAnd successfully entered the supply chain of the largest local mobile phone manufacturer. Later, the team found that this is a bottomless hole. You must continue to make a series of chips such as fingerprint, touch and charging, or you will be overtaken by your competitors. However, the team was not good at this cross-border field, coupled with limited funds and talents, so they quickly stopped at the precipice.

 

Dr. Zhou said that recently, wireless charging is very hot, and the team is also discussing whether to enter the field of mobile phones. However, with the experience of mobile phone products, 3peak will continue to focus on the signal chain products it is good at, and continue to make efforts to form long-term advantages in technology, scale and quality. Only in this way can we base ourselves on the present and focus on the future.

 

For more than 10 years, local analog chip companies have fallen in front of various opportunities,Microscience, silicon innovation, Huaxiang, Yongrui, Zhiduo, Huajie, Dingxin, haokai, Yulian, etc, they are not anonymous, and there are many large companies with more than 300 people. The bumpy road to success is like learning from the West. In addition to 81 difficulties, it also has to withstand the temptation of all kinds of vents and opportunities.

 

Therefore, he believes that 3peak should focus on the signal chain in the pan industrial field, continue to cultivate and invest, and there will be great success. Dr. Zhou stressed that compared with the warriors who made great strides and attacked from all directions,3peak is more willing to be a model worker who adheres to his own value orientation and is respected by others.

 

Simulated spring and living space

Compared with building a complete digital chip in the underlying architecture, the analog chip innovation of Chinese companies has more space and opportunities. First of all, the chip engineers of large European and American enterprises need to innovate. When they apply for a patent, the bonus is only a few thousand dollars, and innovation is risky. Therefore, the innovation power to become bigger is basically not so strong.

 

In addition, both Ti, ADI, Maxim and linear are listed companies. For products with gross profit margin below 60%, these are not preferred products in the eyes of Wall Street investors, which just gives Chinese companies more room for development. The gross profit of 3peak, Shengbang micro and silijie has been skillfully maintained at about 50%, which makes the international big factories in a dilemma. They punch cotton and can't make it.

 

At the same time, Chinese start-ups dare to take risks and realize method innovation in positive design; The opportunity of analog chip lies in the accumulation and breakthrough of micro innovation, and business opportunities are born. At the same time, the success of analog chips, like works of art, lies in the polishing and carving of the process; If there are first-class wafer foundry cooperation, there is a great opportunity to catch up with the leading companies.

 

Quality control

It is reported that in order to ensure product quality, 3peak wafers are produced in tower jazz, a well-known analog semiconductor company in Israel. NXP and Panasonic semiconductor are its partners.

 

Dr. Zhou also said that the company has high requirements for the yield of wafers. If it is lower than 85%, it must be scrapped, and it is required to achieve a yield of 95% as far as possible. This is the red line and bottom line of product quality. Therefore, raw materials 3peak that do not meet the quality standards will be scrapped.

 

In order to protect its patented design, 3peak has applied for a large number of Chinese patents and territory registration. In Dr. Zhou's opinion,The patent application should be the design method and content, not the layout; However, China's integrated circuits need to be registered, which gives some criminals the opportunity to copy.China's patent protection and industry level in various fields really need to be strengthened and urgently need to be improved.

 

Future future

The argument that 3peak has made slow progress in recent 2 years has been questioned by the outside world; Dr. Zhou replied that the team has been working hard to develop high-quality products in the past two years, so it took a long time. At present, new chip products in the field of signal chain simulation focused by the company are being launched one after another.

 

3PEAK is also the only Chinese mainland company that focuses on mass production of DAC and ADC products. For a long time, the industry has been monopolized by TI and ADI, leading to high technology and market. Dr. Zhou said,3peak will layout and gradually realize mass production of a full range of ADC and DAC products.

 

As for 3peak's thinking on whether to take IPO or other paths in the future, Dr. Zhou said that the company has always adhered to systematic and standardized management and strictly required itself according to the standards of listed companies. We don't deliberately choose a direction of phased success, just let it go.The core is to be responsible for customers, enterprises and employees for a long time.

 

3peak, who is not short of money, has been recruiting on a large scale.Zhangjiang is the largest distribution center of analog chip talents in ChinaIt is also a key area for headhunters. Dr. Zhou said that outstanding talents at home and abroad are constantly joining 3peak, and everyone has a common vision and goal.

 

It's agreed not to be someone else's TA, but an excellent analog chip craftsman. However, 3peak is thirsty for talents with common values. I just want to ask, Dr. Zhou, you obviously don't play cards according to the routine. Isn't this the legendary mingsao?

 

Beyond the topic

Dr. Zhou also said that successful people clearly know what they can't do, have strong self-management ability, focus, persistence and focus. He broke the news that there was a CEO of analog chip friends in the Yangtze River Delta, that's itThe person who; He has always insisted on running the whole marathon. At present, his best result can run within 3.5 hours. Both his work and his attitude towards life are worth learning.